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While betting on soccer and horse racing has a long tradition in Africa, the modern version using digital platforms and heavy marketing, takes gambling to a new level. What are the consequences for society if what is now considered fun turns into severe addiction?
Mushtak Parker discusses. Gor Mahia, as the winner of the SportPesa Super Cup, an annual eight-team knockout tournament featuring four teams each from Kenya and Tanzania, earned the right to play Everton in the SportPesa Trophy. This is an event, which usually coincides with pre-season friendlies involving EPL clubs, but which was rescheduled due to senior management changes at the English club.
That is not the only connection between Gor Mahia and Everton. Their shirts are both sponsored by SportPesa, which is also a sponsor partner of Arsenal, one of the most successful clubs in top-flight English football, Southampton, Hull City and the La Liga in Spain. Sports betting and gambling is a multi-billion dollar business and empowered by the Internet, mobile telephony and social media it transcends national boundaries and can reach even the remotest communities.
Sports and betting have been virtually synonymous for centuries. Some events, like horse racing are staged specifically for betting, and gambling on football has a long tradition not only in the UK but across the world.
Betting on English and Scottish football was also a feature in former British colonies with punters predicting draws during the weekend games on cards issued by companies like Littlewoods. Punters would mark their choices and, on weekends, would listen carefully to the BBC World Service broadcast for the full results announcements. Few regarded this as gambling as such. But the modern version, played on mobile phones is light years ahead of the old system. One can continue betting virtually throughout the match and on all aspects, including the colour of cards issued.
Winnings are also instantaneous — as well as losses. These digital based sports betting firms are now also targeting punters in developing countries including in Africa, Asia and Latin America. This is often in collusion with national sports bodies, clubs, past players and even governments, who relish the tax revenues the gaming industry generates for the Treasury.
In South Africa, the largest single sports betting and gambling market in Africa, according to the National Gaming Board of South Africa NGB , the total turnover of the gaming industry casinos, horse racing and sports betting, limited payout machines, bingo amounted to a staggering R It generated R2. Their desktop and mobile sites are easy to use and feature betting options on football, baseball, basketball, soccer, boxing and more. Using their popular casino as a jumping-off point, Spin Palace created their very own sportsbook to give bettors another chance to win money.
Sports betting is huge in Kenya with players estimated to spend upwards of Ksh 7. Like in most areas of Africa, Kenyans love watching and participating in live sports, and this is one of the driving factors in the growth of sports betting in Kenya. There are plenty of ways to bet on your favorite games. Most commonly, players bet on individual games based on odds. Sites also allow you to place bets based on how a team will finish in league play, in playoffs or tournament play, and in some cases you can make specialized bets such as how many goals a team will score in a particular game.
Sports betting sites are open to all players and all experience levels. Sites have tutorials to make it easy for you to place bets. Remember, sports betting, like any other form of gambling, should be done for fun and with money you can afford to lose. Betting sites offer new players special offers at signup, and we recommend that you check these offers out. Most websites offer a welcome bonus with a deposit match of percent or more.
Free bets to new players are also a frequent promotion run by sites. Visit the promotions section of each website to check out available offers. Sports betting is entirely legal in Kenya and has been so since thanks to the Betting Lotteries and Gaming Act. Players may only place bets through state-owned casinos. The law also applies to online sports betting. The site has since closed, and there are technically no legal places online to place sports bets.
As a result, many reputable websites offer services to Kenyan citizens. It is also possible that the government will license sites again in the future to provide a legal alternative under Kenyan law. Football is easily the most popular sport to bet on in Kenya.
Many sites even offer bets on esports such as the Counter-strike and Overwatch leagues. Presently, that tax only applies to operators, however that could change soon. One of the primary goals of this legislation is to curb underage gambling, but many feel that high taxes will instead inhibit the overall growth of the industry. Depositing on Kenyan sportsbooks is easy. After registering for your account, head to the cashier section and select deposit.
The easiest way to fund your account is through a credit card or via bank draft. Visa and MasterCard along with Visa Electron and Maestro are the most commonly accepted credit and debit cards. Selected sportsbooks may even accept cryptocurrencies such as bitcoin.
You can also use a wide variety of e-wallets to fund your account. You may have to cash out to the same account you used to make your deposit. Otherwise, alternative withdrawal options are available on the site. On average, withdrawals take just 24 to 48 hours to process. The majority of sports betting sites now offer mobile betting options.
Some sportsbooks will offer a mobile app you need to install on your tablet or smartphone. Others will provide access through your mobile web browser. Mobile apps will often offer many of the same features as the website.
The good thing about NuxGame is that they make it flexible; you can choose the specifics of what you want for your betting business. Once it is ready, you need to obtain a gambling license for your business. In Africa, your operation is deemed illegal if you run without a license.
Once you can get a license, nothing is stopping you from launching the platform fully. Make sure it only treads in legal regions, or else it may attract some penalties. Another important point is marketing. In Africa, once you already own your betting platform, you need to market it. That way, it will travel far. Employ a good marketing strategy. Look for what the players like and have in common, capitalize on it, and market your business.
Owning a betting business in Africa is not so difficult because the majority already love it. All you may need to do is attract them to you. That is why you have to make sure everything is satisfactory. It is almost impossible without the help of a developer like NuxGame. Marketing also goes a long way. Some refuse to market and publicize their business yet complain of lack of customers.
Little things can make you stand out in this business. The main aim is to be unique, different from the others. Once all that is set, it would yield good results. Federal Government approves N Bayelsa to build science, technical schools across all LGAs. Forgot your password? Lost your password? Please enter your email address. You will receive mail with link to set new password. Starting a Sports Betting Business in Africa All eyes are on the second largest continent now; everyone wants to have a share in the returns.
Choosing Virtual Sports Provider Virtual sports betting is ran by a computer software, everything is virtual as the name implies. Think About Gambling Licenses and Marketing Most bettors underrate the work of a software development company. Summarize Owning a betting business in Africa is not so difficult because the majority already love it. You might also like More from author. Prev Next. Log in New account. Remember me.
Log in. I agree with the Terms. Create account. Traditional South African bookies, such as Sportsbet, use a decimal odds format rest of the world refers to as Hong Kong Odds. Take for example a Currie Cup match with the following odds:. At corporate bookies, such as Sportingbet, decimal odds also include the stake. Here the same odds would be listed as:. Of this, R was your stake and your winnings are the same R Just know at some bookies the odds include the stake, and others the odds represent just the winnings.
When betting online at licensed South African bookies the banking options are not a mystery. The most common method is credit or debit card, but most also accept instant bank transfer, UKash, Skrill and Entropay. Using a credit card or debit card issued from a South African bank is the most popular way to deposit at ZAR bookies.
Each betting site has a different policy regarding which cards are accepted and if payouts can be processed to the card. This involves getting a reference code from the betting website to send a traditional bank transfer. This process is well explained on betting sites accepting this method. To add AutoPay capabilities to your Standard Bank account, inquire with your branch or see details here.
Each bookie has its own unique banking methods. Many others accept EntroPay, Skrill and other e-wallets. What we do know for sure is that online gambling is illegal in South Africa, however betting on sports and horse racing is fully legal.
For instance, Sudan people are more religious than their Afro-brothers from more Europeanized Morocco. Strict domestic lawmakers are another reason why gambling is a taboo in some African countries. The Act proclaimed gambling activity, including lottery and sports wagering, legal. The Act put an embargo on the online casinos, though betting operators could escape banning.
Online bookmakers can render their services in the continent legally if they have a license from the authorized bodies and pay levies. The Internet and mobile tech growth resulted in a colossal craze among African customers on online sportsbooks and casino operators. The convenience of online providers let black bookmakers rest on the bench. Online sport betting has reached a new level on the African territory.
Below, we prepared a list of the Savanna countries that gamble most. Local punters can lawfully enjoy all forms of betting and play beloved games in numerous brick-and-mortar casino establishments. However, online gaming institutions in the region are under an embargo. Kenya is a rare exception to the stringent standards as online casinos are allowed here, alongside online bookmakers and land-based betting shops.
Mobile wagering is another genuine love among Kenya players as the dominant share of sports wagers comes from mobile platforms. No wonder that Nigeria is the second most-prosperous Savanna area for domestic sportsbooks after South Africa.
The country authorities are loyal to online wagering and lotteries. Local gamers can taste different sorts of physical and interactive gambling. The stringent requirement for the brick-and-mortar casinos is to keep the necessary distance from schools and educational institutions.
Authorities introduced this rule to shield young people of illegal age from gambling commitment. Tanzania is rich in its offline casinos assortment with the largest brick-and-mortar Le Grande Casino operating in the capital.
The online game providers are also welcome in the country, just as online sportsbooks. Such a loyal approach to casinos and bookmakers resulted in a vast economic boost that Tanzania has reached following the Gambling Act approval. Some would surprise to see this religious country with a dominant Muslim population on the list of the Afro areas that gamble most.
However, Morocco is notable for its luxurious land-based casinos that are not worse than in the Neon city Vegas. Online gaming operators, alongside sports betting providers, are also legal in the picturesque Morocco. Domestic punters earn good money on rugby and racing wagers. Botswana has a well-regulated gambling market with online, phone, and physical providers legally operating in the vicinity.
The Botswana people can rightfully visit brick-and-mortar casinos to test their luck at various slot machines and place online wagers on the licensed sportsbook sites. Ghana is super friendly toward online gambling, which resulted in an impressive boost to the national treasure over the last few years. Local people may have free access to numerous online and offline establishments that offer world-popular casino games and accept sports wagers.
Undeniably, Ghana is one of the most fruitful areas in the Dark Continent for those who dream of getting a mind-blowing gamble experience. Unlike their brother-regions, some African vicinities are not so loyal toward casino and betting companies. A betting company or a casino owner has low chances to apply for a license in these regions despite how law-obedient they are.
Domestic lawgivers ban these services because they consider them damaging for young people, whose primary focus should be faith, but not useless pastime. When picking up the best betting site in Africa , punters must ensure it delivers the services on a lawful basis.
The guide below will help detect a trusted website from a fraud:. The following gambling companies have proved their reliability and reputation among African people:. For years, Africa was not the first place that comes to mind when talking about gambling, but the situation has drastically changed over the previous decade. The Dark Continent currently allows casinos and betting companies to operate legally in most vicinities, though some regions are still under a ban.
Now we know which African country gambles most and where punters can get the best gambling experience. Mountain West Football: Transfer Tracker. Critics say that the number of football clubs displaying the names of betting firms and online casinos on their jerseys is disturbing, because it normalises gambling, particularly among young people, as supporting your sport or team. This, coupled with the rising incidence of betting kiosks at football stadia, where punters can place bets egged on by celebrity adverts and marketing innovations has raised concerns in several parliaments.
The UK, says the charity GambleAware has a staggering , over problem gamblers including 25, youngsters under 16 addicted to gambling. Problem gambling is also on the rise in Africa, albeit data and research is seriously lacking. The South African Responsible Gambling Foundation SARGF , which provides free treatment and counselling to those affected by problem gambling, confirms that it has treated more than 18, people in the past 18 years.
The problem is that gambling addiction is wrongly conflated with illegal gambling, just as the gaming industry is seen as a component of economic development through contribution to tax revenues and GDP and job creation. To GRAF the key challenges of the gambling industry in Africa include lack of uniform standards, deficient regulatory frameworks and lack of enforcement of laws in many jurisdictions.. While many who placed bets on the results of football matches did not see their activity as gambling but as a shrewd ability to read the form of teams, it is clear that the digital revolution has taken betting to a new level.
But what is at issue is whether or not to clamp down on legal betting. Many experts say the gambling is very much part of the human psyche and millions enjoy it. The alternative is illegal gambling, which is far worse. The debate continues. Ahmedou Ould Abdallah suggests solutions to the conflict in …. Africa has become the centre of terrorist activity according to a new report on the global scourge.
Neil Ford reviews the report and calls for a solution to this damaging trend. Mushtak Parker reports. As the deadly new mutant variant of Covid continues to wreak havoc in South Africa, salvaging the economy will require a miracle, says Mushtak Parker. Gambling addiction raising concerns Critics say that the number of football clubs displaying the names of betting firms and online casinos on their jerseys is disturbing, because it normalises gambling, particularly among young people, as supporting your sport or team.
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